Portland, Oregon
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Author: Richard Baldwin

Connecting Community & Commerce

Why Facebook is Essential for Local Restaurant Success: A Must-Read for Restaurant Owners

Are you eager to attract more customers to your local restaurant? Look no further than social media, and specifically Facebook—a powerful tool to elevate your customer base and drive foot traffic. With billions of active users, Facebook offers a golden opportunity for restaurant owners to turn digital interactions into real-world orders. Start by crafting an…
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Twitter for Local Restaurants: Friend or Foe?

If you’re a restaurant owner looking to increase your customer base and drive more orders, one of the best tools you have at your disposal is social media. Twitter is a particularly effective platform when it comes to reaching potential customers, as it provides a direct line of communication and allows you to easily share…
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Foodie’s Choice Awards

Foodie’s Choice Awards: What are they? The Foodie’s Choice Awards are a creation of Joyous meant to help local, independent restaurants promote themselves in a fun and novel way. The Foodie’s Choice Awards are a people’s-choice style awards that Joyous conducts every year. Voting for the awards is free, as is being nominated and winning.…
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Why Local Restaurants?

The importance of local restaurants to a community cannot be overstated. Not only do these establishments provide a place for people to congregate and socialize, but they also serve as an integral part of the local economy. Local restaurants provide jobs for people in the community, bring in money from tourists, and are often a…
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Local Restaurant Marketing Best Practices

When it comes to marketing a local restaurant, it can be difficult to know where to start. Digital marketing is a great way to get the word out about your restaurant and attract new customers, but it has many pitfalls. With so many different digital marketing tactics available, it can be hard to decide which…
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Raising Prices: How To Raise Prices

The cost of everything seems to be going up these days. From the fresh veggies that we put into our dishes to the takeout boxes, we use to box up the food for our patrons. It seems like everybody is raising prices. Ours is an industry with already painfully thin margins: it’s simply not possible…
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Joyous Forever Discounts

What exactly are Joyous Forever Discounts? Well, in a nutshell, Forever Discounts mean that we never stop giving you discounts on delicious food from restaurants you love or will love once you try them. But, did you know that UberEats, DoorDash, and Grubhub all make restaurants pay for the discounts that they offer customers like…
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What is the Joyous App? More than just a mobile app for restaurants!

A mobile app for restaurants on Main Street (not Wall Street) When you think about the phrase mobile app for restaurants, do you think about Doordash or Grubhub or UberEats? Every restaurant owner knows these apps. And just about all hate them with a fiery passion. That’s because so many of these apps exploit restaurants…
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Do Portland Restaurateurs need another ordering app?

Portland has a bunch of unicorn ordering apps that dominate the market. Is it essential for Portland’s restaurateurs to have another alternative? We’ve been asked this question a few times, and it’s true. The “Big Four” do dominate the landscape—and maybe from a consumer perspective, another app isn’t necessary. Something better is desperately needed for…
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Create A Signature Item To Drive Word of Mouth About Your Restaurant

A marketing lesson from Barclay Prime When restaurateur Stephen Starr opened his new steakhouse Barclay Prime in Philadelphia’s Rittenhouse neighborhood he knew he needed to find a way to differentiate it. In Philly, a city known for its food, his restaurant was in a crowded market. Philly has many steakhouses. What was he going to…
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