Portland has a bunch of unicorn ordering apps that dominate the market. Is it essential for Portland’s restaurateurs to have another alternative? We’ve been asked this question a few times, and it’s true. The “Big Four” do dominate the landscape—and maybe from a consumer perspective, another app isn’t necessary. Something better is desperately needed for…
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A marketing lesson from Barclay Prime When restaurateur Stephen Starr opened his new steakhouse Barclay Prime in Philadelphia’s Rittenhouse neighborhood he knew he needed to find a way to differentiate it. In Philly, a city known for its food, his restaurant was in a crowded market. Philly has many steakhouses. What was he going to…
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In his landmark marketing book Contagious, researcher Jonah Berger highlights the importance of scarcity to successfully encouraging word of mouth. He uses the McRib at McDonald’s as an example. Several decades ago, McDonald’s introduced the McRib. Due to a series of supply-chain issues, they couldn’t keep the item in stock, which led to the item…
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